Give yourself or someone you love, some regular “FRED”
The great thing about our FREE DELIVERY THURSDAY is that I get to catch up with a lot of customers who I wouldn’t otherwise see. (One of the perils of an online business is that it can be a little impersonal.)
Here are some questions/comments raised by customers recently.
#1 Why is supermarket coffee so average/bad?
#2 Can we ditch plastic packaging and if so what will happen to my coffee?
#3 Ooops I forgot Free Delivery Thursday!
#4 Why do you use paypal?
#5 Any organic coffee?
Yes! we have organic coffee coming.
We have added a new online pay system. It is really simple and will allow you save your ordering and payment preferences. Paypal is still there if you want to use it but I doubt you will.
The first 3 points are kind of connected.
Supermarket coffee is averagely bad because it just really is not fresh. Also the supermarket duopoly pushes Roasters really hard on price. Most coffee in the supermarket is supplied by large production facilities, or is a little inferior, cheaper to produce, or all of the above.
The packaging reflects the freshness problem. Coffee has to be protected while it sits in warehouses and on shelves.
It is not unusual to see people rummaging through packets of coffee in the supermarket, trying to find the latest “Best Before” date. Sadly this doesn’t actually tell you much. Some Roasters choose BB dates of 3, 6 or even 12 months.
The other unspoken point about supermarket coffee is that it is nearly all sold in packs of 200grams. While the specialty coffee industry standard is $250grams. I’m sure that the supermarkets chose the smaller weight for a better price perception.
From a packaging point of view, they are using 25% more plastic than they need to.
The whole system is skewed towards what is good for the Supermarket!
They are really relying on convenience to get you to buy whatever it is that they put in front of you.
It’s like a really bad date, You’re there, the coffee’s there …
TO THE POINT
Most of our coffee is dispatched within 24 hours of Roasting. If you get it into an airtight container in a cool dark place, your coffee should be awesome for the next 2-3 weeks (we’re talking about beans.)
It seems that most of our customers are ordering regular quantities, fortnightly.
As a result we have added SUBSCRIPTIONS to our online store.
Check it out under the SHOP FOR OUR COFFEES tag.
You can pause cancel or change your subscription at any time and more importantly you can choose some more environmentally friendly packaging.