We’re thrilled to announce that FRED has officially partnered with The New Zealand Coffee Company! After years of roasting in the garage, it’s time for a big leap and we couldn’t have found a better partner to take it with. With shared values around delivering fresh, quality coffee to Kiwis, this partnership feels like the perfect fit.
So, what does this mean for you? Honestly… not much (and that’s a good thing).
It’s still the same FRED you know and love - same great coffee, same roasting process, just now with the ability to roast more, faster. Thanks to their epic FRED-yellow roaster (seriously, the colour’s spot on), we’ll be able to keep up with demand while keeping our prices sharp.
Even better, this move helps us stay efficient, cut unnecessary costs, and focus on what we do best: roasting ridiculously fresh coffee for everyday legends like you.
We're buzzing about what’s ahead…new blends, fresh single origins, and a whole lot more. Keep an eye out, NZ. FRED’s just getting started!